Question: While Madison was shopping for coffee makers at Target, she recognized many of the brands that were available. Although she was looking for a machine

While Madison was shopping for coffee makers at Target, she recognized many of the brands that were available. Although she was looking for a machine made by Mr

.

Coffee, she bought a coffee maker by Hamilton Beach because Target was out of all Mr

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Coffee machines. What type of brand loyalty is Madison exhibiting?

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brand preference

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brand insistence

.

brand recognition

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brand insanity

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brand equity

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