Question: While market segmentation in a __________ sense refers to the use of particular statistical techniques for identifying groups of potential customers, in a ____________ sense,

While market segmentation in a __________ sense refers to the use of particular statistical techniques for identifying groups of potential customers, in a ____________ sense, it involves identifying segments, ascertaining the necessary resources, assessing existing resources, securing the necessary resources, and developing marketing mixes for the target segment(s).

A.

superficial; tactical
B.

tactical; strategic
C.

strategic; tactical
D.

tactical; quantitative

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