Question: While measuring the effectiveness of an ad , Acceptance measures which of the following? Measured by the respondent's answer to asking: What is the brand
While measuring the effectiveness of an ad "Acceptance" measures which of the following?
Measured by the respondent's answer to asking: "What is the brand message?"
Measured by asking members of the target audience about thoughts they experienced
Questions assess feelings toward the ad
D
Measure where the target audience believes they processed the message with only the brand name as a visual cue
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