Question: While movie - making is a magical process, we need to be examine the drivers that might influence performance at the box office. The marketing
While moviemaking is a magical process, we need to be examine the drivers that might
influence performance at the box office. The marketing department has gathered the opening
week domestic box office performance for some recent releases, along with some key variables.
Notably, these include distribution number of screens or number of theaters advertising
expense prior to release, production budget, and critics overall review just prior to release.
Im told we have some smart interns who are familiar with statistics and computing and can put
together some ideas for us Hopefully you can create a model for us to better determine the
effect of these variables on performance
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