While performing the external analysis, your scanning quickly leads you to some significant insights. The two insights are of separate environments, the general environment and the industry environment. The general environment insights have significant impact on the sociocultural and technological segments that are affecting the United States as a whole. The industry environment insights are actionable because AMC will be much more likely to have resources and expertise to cause change. The industry insights detail the opportunities and threats that are affecting the movie exhibition business.

Which environment should AMC try to manipulate?

General environment

Industry Environment