Question: While price-cost comparisons are particularly important in commodity-type markets where competition generally is not based on product value, but on price, it also holds for

While price-cost comparisons are particularly important in commodity-type markets where competition generally is not based on product value, but on price, it also holds for industries with differentiated products to a certain extent. In this regard, value-chain analysis can be useful in determining whether prices and costs are competitive.

In light of this statement, discuss how the analysis of its value chain activities can increase an organisations competitive advantage in the industry.

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