Question: While shopping for back - to - school clothes, Josie uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice.

While shopping for back-to-school clothes, Josie uses apps on her smartphone to comparison shop, and to obtain coupons and
fashion advice. What external factor affecting the marketing environment does this represent? Principles of marketing
Multiple Choice
economic
political/legal
technological
While shopping for back-to-school clothes, Josie uses apps on her smartphone

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