Question: While shopping for back - to - school clothes, Mai uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice.

While shopping for back

-

-

school clothes, Mai uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?

Multiple Choice

demographic

sociocultural

technological

legal

economic

While shopping for back-to-school clothes, Mai uses apps on her smartphone

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