Question: While Side Launch Brewing Company's beer is clearly a good, the service provided by people like Lily is required to get the product to market,

While Side Launch Brewing Company's beer is clearly a good, the service provided by people like Lily is required to get the product to market, as well as to create and maintain positive relationships with clients. Which of the four "I's" of services is demonstrated in the examples noted above, where Lily must come to the aid of a client for beer to flow?

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