While the article highlights the financial underperformance of Pick $n$ Pay as the group's primary chalenge, it is Greth Ackerman's statement, Chaiman of Pick $n$ Pay, that points to the root of the issue: $"$It was distressing to find that operational changes over many yoars had caused the core business to decline to its postion at the end of the $2024$ finencial year."

$11.$ Crically discuss how eflective infogration and alignment across the three $(3)$ major functional areas $-$ inance, ocerations, and marketing$-$and across their supporting functions, impacts overall ongansational performance. Your discussion should integrate theorefical perspectives from operations management Inerahure and provide detailed supporting information from the artide to demonstrate how these imervelationships have influenced Pick on Pay's current situation.