Question: While the text book tends to focus on the generic business-level strategies, in reality most organizations tend to use a combination of strategies. One such

While the text book tends to focus on the generic business-level strategies, in reality most organizations tend to use a combination of strategies. One such combination, combing low cost and differentiation results in ___________ , or the ability to manufacture unique products in small quantities at low cost.

	a.	combination strategies
	b.	mass customization
	c.	profit pool
	d.	bi-strategy customization

2. Dynamic capabilities can be defined as a firm's capacity to build and protect a competitive advantage. Which of the following IS NOT one of the primary activities of dynamic capabilities

	a.	mobilizing the firms resources to focus on needs and opportunities
	b.	contining the ongoing process of renewal
	c.	identifying, developing and assessing technological opportunities
	d.	all of the above are primary activities for dynamic capabilities

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