Question: While there are many advantages to building an enduring IRM, of the following rationale, which one is not accurate? Multiple Choice Satisfied buyers, which are
While there are many advantages to building an enduring IRM, of the following rationale, which one is not accurate?
Multiple Choice
Satisfied buyers, which are part of the IRM, are often a good marketing tool for the foreign firm as they elaborate for the brand.
Marketing and promotional costs are often substantially lower since buyers are loyal and do not need to be constantly remarketed.
Generally, there is higher longterm profitability due to high CLV customer lifetime value.
Buyers usually remain loyal customers for years because they are very satisfied buyers.
Shortterm profitability can be very high as participating constituents are brought into the IRM.
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