Question: While there is a positive relationship between customer satisfaction levels and the speed with which a firm responds to customer problems, empirical research using American
While there is a positive relationship between customer satisfaction levels and the speed with which a firm responds to customer problems, empirical research using American Customer Satisfaction Index ASCI data uncovered an important finding regarding response times and customer satisfaction. Which of the following best sums up the ASCI's findings about satisfaction and response times for customer problems?
a firm's response time to problems is the driving factor behind high customer satisfaction levels
actually resolving customer problems trumps response time
customers generally give firms a hour window to respond to problems before customer satisfaction drops
customer expectations for response times have remained stable for just over two decades
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