Question: While watching ER , Bruce became frustrated by commercials and promotions for the 1 1 : 0 0 news and other programs, so
While watching ER Bruce became frustrated by commercials and promotions for the : news and other programs, so he used his remote to fastforward the ads. This is an example of the problem created by
advertising clutter
the fleeting nature of television commercials
message source alienation.
the lack of demographic selectivity of television
the limited viewer attention for commercials
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