Question: While watching ER , Bruce became frustrated by commercials and promotions for the 1 1 : 0 0 news and other programs, so

While watching "ER," Bruce became frustrated by commercials and promotions for the 11:00 news and other programs, so he used his remote to fast-forward the ads. This is an example of the problem created by
the limited viewer attention for commercials
the lack of demographic selectivity of television
message source alienation.
the fleeting nature of television commercials
advertising clutter
While watching "ER," Bruce became frustrated by commercials and promotions for

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