Who are the potential target audiences for the Adidas Yeezy 350s v2 (consider potential users, actual users,
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Who are the potential target audiences for the Adidas Yeezy 350s v2 (consider potential users, actual users, initiators, influencers, decision-makers, purchasers)? Develop a user profile that highlights the demographic, psychographic, and behavioral characteristics of potential users. Describe how the consumer decision process works in this context. How is the decision made?
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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