Question: Who creates a competitive set for a hotel? Only the revenue manager Its a joint effort involving many stakeholders Only the general manager Only the
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Who creates a competitive set for a hotel?
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Only the revenue manager
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Its a joint effort involving many stakeholders
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Only the general manager
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Only the sales and marketing managers
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Which one of the following is an accurate statement regarding Class groups?
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The names of the Class group are very different than the names of the Scale groups
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Class groups are more popular and relevant in North America rather than outside North America
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Independent hotels are slotted into Class groups based upon the ADR of the independent hotel compared to the chain hotels in the same market
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Once an independent hotel is slotted into a Class group, it will never change
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Which is a true statement about independent hotels?
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Managed, Clustered, Independent
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Managed, Franchise, Independent
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Chain Management, Franchise, Independent
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Corporate, Managed, Independent
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What are the three different operation types?
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Managed, Franchise, Independent
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Chain Management, Franchise, Independent
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Corporate, Managed, Independent
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Managed, Clustered, Independent
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All of the following are good reasons for a hotel to have an additional competitive set, except which one?
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Have one set that you can easily beat and another which is a realistic target
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Have a local competitive set based upon geography and another based upon a special feature or niche, for example: waterpark, boutique, or conference
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Different entities may not agree, for example, chain versus management company
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Have different sets for weekday/weekend or group/transient business
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Most of the entities below are classified as "Chains". Which one is a Parent Company consisting of multiple chains?
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Radisson Blu
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Hampton Inn
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Holiday Inn Express
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Accor
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Which is NOT a valid rule related to changing a competitive set?
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If adding two hotels to a competitive set, both must be in different chains
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A single hotel may be added to a competitive set at any time
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Any change must involve two or more hotels, e.g. add one/drop one, add two, drop two etc.
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A single hotel may be added to a competitive set If It has been open ess than SIX months
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The four key considerations when creating a Competitive Set are?
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Participation, Perimeter, Pool and Pricing
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Participation, Proximity, Pricing and Product
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Participation, Parking, Policy and Pricing
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Participation, Proximity, Policy and Product
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Markets and submarkets are created based on what two determining factors?
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Number of hotels and population
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Geographic size and population
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Geographic size and participation
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Number of hotels and participation
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When can a competitive set be changed?
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At any time, although many wait until the beginning of the year
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Only at the beginning of the year
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Only if your hotel has changed affiliations
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Only when a hotel has a new general manager
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Comp sets are used for many purposes in hotel operations, which of the following is one of these purposes?
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All of the above are examples of how comp sets are used
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Comp sets can be used in management contracts for performance requirements
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Comp sets can be used to aid the sales and marketing departments in determining the effectiveness of various pricing decisions
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Comp sets can have an effect on a general managers compensation
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Changes to how Markets and Submarkets are geographically defined are made now often?
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No regular schedule
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Every five years
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Annually
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Monthly
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Benchmarking in the hotel industry takes place at what level?
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Property level for an individual hotel versus their Competitive Set
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Corporate level for a hotel company, for example one brand versus others
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Geographic level for tourism organizations, for example city versus comparable cities
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Benchmarking takes place at all of these levels
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Which is a true statement regarding geographic categorization?
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The hotel industry uses seven continents to categorize hotels
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STR geographic categories are limited to North America
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STR uses the UNWTO definitions when it comes to recognizing countries
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General managers of hotels do not need to know geographic categories
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Which is a true statement regarding submarkets?
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A submarket may represent a small city in a rural market
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Submarkets are geographic sub-divisions of a region
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Submarkets are not used all over the world
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A country will never have more than 100 submarkets
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Which two geographic categories are the most important for a hotel GM?
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Market and Submarket
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Region and Submarket
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Region and Market
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Country and Submarket
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Which one of the following is NOT a Location Category used by the hotel industry?
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Oceanfront
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Suburban
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Urban
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Airport
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Which is a true statement regarding markets?
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There is another name for Markets outside the U.S.
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A country would never have more than 100 markets and never have less than 2 markets
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Markets include hotels that are in big cities, not rural areas
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No market will ever cross country boundaries
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In descending order of geographic size, which option below is correct?
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Continent, Sub-Continent, Country, Market, Submarket
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Continent, Sub-Continent, Market, Country, Submarket
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Continent, Country, Sub-Continent, Submarket, Market
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Continent, Sub-Continent, Country, Submarket, Market
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Which is a valid rule related to creating a competitive set?
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No single property or chain can account for more than 25% of the total participating room supply of a comp set
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Comp sets must include seven or more hotels
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When percentages are calculated, the rooms of the subject hotel, as well as the same chain and parent company, are excluded
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You cannot have more than 20 hotels in your comp set
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When can a competitive set be created?
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A competitive set may be created on the one year anniversary of a hotel's opening
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A competitive set may be created three months before a hotel opens
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A competitive set may be created once the hotel has opened
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A competitive set may be created while the hotel is under construction
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Which one of the following is an accurate statement regarding Scale and Class groups and a single chain?
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A Ritz Carlton hotel will always be in the same Scale and Class groups in every country throughout the world
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A Ritz Carlton hotel in the US can be In one Scale group and a Ritz Carlton hotel in Japan can be in a different Scale group
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Ritz Carlton may choose which Scale and which Class they are in
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A Ritz Carlson hotel in the US can be in one Class group and a Ritz Carlton hotel in Japan can be in a different Class group
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