who is BP oils target market. using this table below, fully detail who they are targeting. why did you choose this market segment? how can you satisfy these customers using an empathic approach to understand the consumers needs and wants from the company at all stages of customer experience.

BP and the oil spill of 2010

bp oil company and the oil spill crisis of 2010 in the gulf

inflation FIGURE 5-8 NEEDS-BASED SEGMENTATION PROCESS Steps in Segmentation Process Description 1. Needs-Based Segmentation 2. Segment Identification 3. Segment Attractiveness 4. Segment Profitability 5. Segment Positioning Group customers into segments based on similar needs and benefits sought by customer in solving a particular consumption problem. For each needs-based segment, determine which demographics, life- styles, and usage behaviors make the segment distinct and identifiabl (actionable) Using predetermined segment attractiveness criteria, determine the overall attractiveness of each segment. Determine segment profitability (net marketing contribution). For each segment, create a "value proposition" and product-price positioning strategy based on that segment's unique customer needs and characteristics. Create "segment storyboards" to test the attractiveness of each segment's positioning strategy. Expand segment positioning strategy to include all aspects of the marketing mix: product, price, promotion, place, and service. 6. Segment Strategy "Acid Test" 7. Marketing Mix Strategy