Question: Who is the positioning statement for? The press, so they can speak more articulately about your brand. Internal audiences, like marketing and executive teams, to

Who is the positioning statement for? The press, so they can speak more articulately about your brand. Internal audiences, like marketing and executive teams, to drive things like product and marketing strategies

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Consumers

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this is something you should put on packages and at the end of commercials

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so consumers understand your brand

.

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