Who should the food, snack, and beverage corporation (FMCG) cooperate with in order to improve its direction E-Commerce & Digital? Budget - $100,000 You need an idea and its justification for choosing a specific partnership, a financial review with an explanation of how the allocated budget is distributed (advanced technologies, innovative products or charity). What does the company need to do for this? Change the product line, launch a new initiative, introduce something new? The answer should be related to E-Commerce & Digital. Online trading has taken over our lives. The field for implementing ideas online is limitless. Think about what online platforms, platforms and ecosystems do you know? How can we cooperate with them to benefit? What new interesting formats can we come up with online? What online channels can we use to solve current issues? Clearly identify the main idea; Evidence and justification of the decision; Approach to monetization of the selected option; Show exactly how the investments will be distributed.

Answer rating: 100% (QA)

Answer PepsiCo generated more than 70 billion in net revenue in 2020 driven by a complementary food and beverage portfolio that includes FritoLay Gato... View the full answer