Question: Why are distribution channels for services important? (There is no option e for this question) a. Customers generally have to go to the service to

Why are distribution channels for services important? (There is no option e for this question)

Customers generally have to go to the service to have the service performed, and hence, the location of the service is a key aspect of its channel strategy.

Even for services, the ability to offer the right services at the right time is critical (just like companies have to ensure the right products are available in the right quantities).

a and b both characterize why distribution channels for services are important.

Service companies dont have distribution channels so this element of the 4Ps is not relevant for them.

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