Question: Why are lower - level needs, such as hunger and thirst, important to marketers? Because they are the hardest to satisfy Because they offer marketers
Why are lowerlevel needs, such as hunger and thirst, important to marketers?
Because they are the hardest to satisfy
Because they offer marketers a basis for differentiating their products
Because they are an ongoing source of motivation for most consumers' purchase behavior
Because they require marketers to invest heavily on promotional activities
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