Why are the 4 Ps ( product , price, place, and promotion ) referred to as the
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Question:
Why are the Ps product price, place, and promotion referred to as the marketing mix? Select all that apply
Multiple select question:
because marketers can choose which elements will be part of any given product offering
because "mixing" these elements allows for a product or brand to be set apart from the competition
because the Ps are what serve to make the marketing department the most essential department in a company
because making a change in any one of the marketing mix elements tends to result in a domino effect on the others
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