Question: Why can two people perceive the same product or service as having different quality levels? From a business perspective, why is important, then, to know

Why can two people perceive the same product or service as having different quality levels? From a business perspective, why is important, then, to "know your customer"? Please provide examples from the construction industry.

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Why can two people perceive the same product or service as having different quality levels? From a business perspective, why is it important, then, to know your customer?

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2. In this chapter, the reader should reflect on the following concepts: