Question: Why can two people perceive the same product or service as having different quality levels? From a business perspective, why is it important, then, to

Why can two people perceive the same product or service as having different quality levels? From a business perspective, why is it important, then, to “know your customer”?

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=+2. Why can two people perceive the same product or service as having different quality levels? From a business perspective, why is it important, then, to know your customer?

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