Question: Why create a perceptual map? asked Dave. Andrea, the senior marketing manager, gave him four reasons. All of the following are valid reasons except Question
"Why create a perceptual map?" asked Dave. Andrea, the senior marketing manager, gave him four reasons. All of the following are valid reasons except
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"It's a quick way for senior managers to see not only our product but each of our competitors' products, all at once."
"It's a way to demonstrate the dimensions that our customers think are important."
It shows where we aren'tand where our competitors aren'tin our customers' and prospects' minds."
"It's a way to show the position of the company throughout the product's life cycle."
We can easily show where we are positioned and how large the market is
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