Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. All of the following are valid reasons except O "It's a quick way for senior managers to see not only our product but each of our competitors' products, all once." O "It's a way to demonstrate the dimensions that our customers think are important." O "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds." O "It's a way to show the position of the company throughout the product's life cycle." O "We can easily show where we are positioned and how large the market is