Question: Why did Microsoft's competitive advantages in operating systems and office software not translate into success in the mobile phone market? Microsoft, Google, and Amazon all

Why did Microsoft's competitive advantages in operating systems and office software not translate into success in the mobile phone market?

Microsoft, Google, and Amazon all failed in their attempts to enter the mobile phone market. Discuss reasons why this happened.

What lessons can we learn from Microsoft and other about staying true to your competitive advantages and strategic focus? Explain.

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