Question: Why did TCCC make the decision to develop and launch Coke Life? What internal and external factors led to that decision? Explain them with examples.

Why did TCCC make the decision to develop and launch Coke Life? What internal and external factors led to that decision? Explain them with examples.
What segmentation variables did Coke Life target? Explain the variables with headings and subheadings from the figure below.
What are the recommendations that you have for them in terms of segmentation? Explain with examples.

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