Question: 1. Why did TCCC make the decision to develop and launch Coke Life? What external and interna factors led to that decision? 2. How did

1. Why did TCCC make the decision to develop and launch Coke Life? What external and interna factors led to that decision? 2. How did TCCC position Coke Life? Which customer segment did Coke Life target? a. Customer segments and product positioning 3. What is Coke Life's value proposition? How does Coke Life create value for its target customers? 4. How was the launch executed? Product management: Extensions and modifications b. Market introduction and Distribution c. Pricing d. Communication a

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