Question: Why did tech giants like SAP, Oracle, Microsoft and IBM miss the opportunity to produce a SaaS CRM like salesforce.com? What might keep large tech
Why did tech giants like SAP, Oracle, Microsoft and IBM miss the opportunity to produce a SaaS CRM like salesforce.com? What might keep large tech companies from identifying potential opportunities like salesforce.com? Suggestion: Start with analyzing the industry and the competitive advantages of salesforce.com and then compare and contrast its strategies with the strategies of big tech giants. Consider applying porter's theories and SWOT framework to your analysis.
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