Why did you choose America as your selected foreign country for your market analysis

Give a brief description of your rationale for selecting this country in the first place

2) General Market Attractiveness

Market Size & Growth: estimated industry sales for next 3 to 5 years check whether you can find more fine grained data.

Competitive Intensity: no. of competitors, strongest competitors (are these domestic or international firms?)

Geographical Distance & Infrastructure: Physical distance, accessibility (i.e. expected transport costs), weather conditions.

3) Cultural Constraints

Cultural Distance: Are consumers in the American market culturally different from consumers? If yes, in which respects? Is your research reliable?

Cultural Norms: What does the products mean for these America's consumers?

How likely are consumers in the American's market to accept products? Are consumers already familiar with this type of product offering or would need to "educate" them? How much customisation do you think you will need?

4) Economic Constraints

Economic Distance: How does the economic situation in the American market differ from the situation?

Are consumers likely to be able to spend much money on products? How large is the respective share of population that could afford buying lower vs. higher priced.

5) Political/Legal Constraints

Administrative Distance: How does America differ with regard to its political and legal system? (E.g. is the country politically stable for instance with respect to the acceptability of FDI?)

6) SWOT model - Overview

Evaluate the secondary data that you have collected in sections and analyse the SWOT.

Briefly point out major problems and opportunities requiring attention in the marketing mix.

7) Recommendations

Given the results of your market audit, would you recommend entering this market?

Do you see a good fit with objectives/strategy?

8) Quality of Research

Answer rating: 100% (QA)

1 Rationale for Selecting America America specifically the United States is often chosen for market analysis due to its large and diverse economy high consumer spending power advanced infrastructure a... View the full answer