Question: Why do brands choose to provide FREE, instantly accessible digital content with valuable information such as how - to videos, reviews, recommendations, checklists, guides, or

Why do brands choose to provide FREE, instantly accessible digital content with valuable information such as how-to videos, reviews, recommendations, checklists, guides, or templates?
To gain customer feedback and gauge interest
To make the audience feel obligated to make a purchase
To build relationships of trust
To look more professional than their competitors

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