Question: Why do brands with a large market share spend proportionally less on advertising compared to brands with a small market share? Advertising will not stimulate

Why do brands with a large market share spend proportionally less on advertising compared to brands with a small market share?
Advertising will not stimulate economic growth for the industry.
Diminishing returns set in beyond a certain level of spending for advertising.
A minimum level of exposure is required for advertising to have an effect on sales.
Certain industries have a practice of spending more for sales than for advertising.
Why do brands with a large market share spend proportionally less

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