Question: Why do business-to-consumer (B2C) sales processes generally have more controls than business-to-business (B2B) processes? Personal sales are relationship-based Pricing is uniform across all customers Sales

Why do business-to-consumer (B2C) sales processes generally have more controls than business-to-business (B2B) processes?

  1. Personal sales are relationship-based
  2. Pricing is uniform across all customers
  3. Sales are often large and complex
  4. Pricing is negotiated between the buyer and seller

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