Question: Why do many authorities view return on invested capital ( ROIC ) as the best measure of profitability? A . It focuses on shareholders' equity.

Why do many authorities view return on invested capital (ROIC) as the best measure of profitability?
A. It focuses on shareholders' equity.
B. It focuses on the level of sales compared to fixed capital.
C. It focuses on the true operating performance of the company.
D. It focuses on invested capital without including interest-bearing debt.

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