Question: Why do many B 2 B companies encourage customer - to - customer engagement through social media? To limit the flow of information to customers

Why do many B2B companies encourage customer-to-customer engagement through social media?
To limit the flow of information to customers
So the companies can release information gradually
To help customers learn new ways to use products
To prevent customers from finding out about the B2B company's competitors
Why do many B2B companies encourage customer-to-customer engagement through social media?

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