Question: Why do marketers consistently create target audiences based on generational segmentation? a. Marketers are partially responsible for the generational titles so they can help identify

Why do marketers consistently create target audiences based on generational segmentation? a. Marketers are partially responsible for the generational titles so they can help identify age groups just for target segmentation. b. Marketing based on generations is the best way to do it. c. There is no easier way to build a target audience based on segmentation. d. Lack of effort on marketers' part. It is easier to say you're going to market to a specific generation than it is to develop a complete target audience based on characteristics

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