Question: Why do so many new products fail? Describe the options available to marketers of products in the decline stage of the product life cycle. In

Why do so many new products fail? Describe the options available to marketers of products in the decline stage of the product life cycle. In group discussion, research driverless cars. In what stage of the new product development process are driverless cars? What challenges are companies such as Google, Apple, Amazon, and Ford facing in getting this product to the launch stage?

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