Question: Why do we need to have market segments? a . If the people are too different for a marketing target, we get a lot of

Why do we need to have market segments?
a. If the people are too different for a marketing target, we get a lot of noise and wasted effort.
b. You can't be all things to all people.
c. Niches are a good strategy.
d. Gap markets are great because there's not a lotofcompetition.

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