Question: Why do we write a Marketing Plan? What is the use of it? Find one good and one bad mission statement examples from company websites

  • Why do we write a Marketing Plan? What is the use of it?

  • Find one good and one bad mission statement examples from company websites (put them in your answer) and explain why they are good or bad.

  • Provide examples of growth opportunities for companies through market penetration, market development, product development, and diversification.

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