Question: Why do you think coffee has become so central to our culture? Can you think of any other current social cultural issues that might be

Why do you think coffee has become so central to our culture? Can you think of any other current social

cultural issues that might be shaping our society?

Thousands of small coffee farmers are victims of the volatility of coffee prices. What could these small farmers do to strengthen their bargaining position and increase their profitability?

Why do companies like Starbucks and Tim Hortons participate in fair trade programs when it forces them to pay more for coffee? How might this be good for business?

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