Question: Why do you think Flipoutz used so many different types of marketing? What were the different marketing techniques contributing to sales? Using kids as brand

  1. Why do you think Flipoutz used so many different types of marketing? What were the different marketing techniques contributing to sales?
  2. Using kids as brand ambassadors is particularly complex because of the COPPA regulations, but in looking for brand ambassadors in general, what would you look for in a person?
  3. For Flipoutz, personal selling was done in multiple venues, to multiple audiences. How would you vary your sales pitch for Flipoutz when talking to prospective kid brand ambassadors, small retailers, and sharks on Shark Tank?

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