Question: Why do you think it is important for marketers and businesses to use marketing metrics? In what does it help them identify new opportunities for

Why do you think it is important for marketers and businesses to use marketing metrics?

In what does it help them identify new opportunities for growth and expansion for businesses?

What are the limitations of using marketing metrics, and how can these limitations be addressed?

Choose two marketing metrics discussed in the course and provide an example of when to use them, as if you were explaining them to a small business owner.

How do marketing metrics help businesses to understand customer behavior and preferences?

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