Question: Why do you think the RealReal s consignment platform has been so successful? In your answer be sure to address what segmentation variable ( s
Why do you think the RealReals consignment platform has been so successful? In your answer be sure to address what segmentation variables they are using to segment the market and how has this contributed to their success. Describe the RealReal's target market. How does selecting this target market help the RealReal to overcome the consignment stigma for luxury goods?
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