Why do you think this is our best option?

Baked Burritos

European Market Summary

Jorge

We can source from the cheapest locations and centralize production to reap the greatest economies of scale.

Taste preferences will vary widely across these countries and this way we can adapt the most to local flavors.

We've never gone international before so this is the lowest risk option for us to try to learn quickly without costing us too much.

We'll be able to have some adjustment to regional tastes, but still manage to keep costs down with regionally centralized production.

European Market Key Facts

$500$ Million Consumers

$$ Roughly $$30,000$ income per capita

$27$ countries belong to the European Union

Points of Note

$$ Free trade across member nations, but labor practices may vary widely

Distinctive cultures within member nations leading to unique tastes and dining experiences in each country

$$ Work from home projected to remain at higher levels leading to more home dining.

Top Grocers in Europe

Company

Schwarz Group

Carrefour

Aldi

Stores

$10,000$

$11,750$

Countries

$27$

$12$

$16$

$6,880$