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Why do you think this is our best option? Baked Burritos European Market Summary A. Jorge European Market Key Facts 500 Million Consumers Roughly $30,000 income per capita 27 countries belong to the European Union We can source from the cheapest locations and centralize production to reap the greatest economies of scale. Taste preferences will vary widely across these countries and this way we can adapt the most to local flavors. Points of Note . Free trade across member nations, but labor practices may vary widely Distinctive cultures within member nations leading to unique tastes and dining experiences in each country Work from home projected to remain at higher levels leading to more home dining We've never gone international before so this is the lowest risk option for us to try to learn quickly without costing us too much. We'll be able to have some adjustment to regional tastes, but still manage to keep costs down with regionally centralized production. Top Grocers in Europe Company Schwarz Group Carrefour Aldi Stores 10,000 11,750 6,800 Countries 27 12 16