Question: Why does collecting data beyond five years provide little value for calculating CLV ? Question 1 0 options: a ) At five years, it becomes
Why does collecting data beyond five years provide little value for calculating CLV
Question options:
a
At five years, it becomes too likely that data collected at the beginning of the cycle is no longer accurate.
b
None of these are correct.
c
The discount for the cost of capital becomes so high that future revenue streams have little value.
d
The discount for the cost of capital becomes so low that everything except for future revenue streams becomes irrelevant.
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