Question: Why does each generic business model require a different set of business-level strategies? Give examples of pairs of companies in (a) the fashion industry, (b)

  • Why does each generic business model require a different set of business-level strategies? Give examples of pairs of companies in (a) the fashion industry, (b) the entertainment industry, and (c) the fast-food industry that pursue different types of business models.
  • How can companies pursuing cost leadership and differentiation lose their place on the value frontier? In what ways can companies regain their competitive advantage?

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