Question: Why does Google develop so many innovative products in-house? Given the dynamic and uncertain character of their industrie(s), would not it make more sense to
Why does Google develop so many innovative products in-house? Given the dynamic and uncertain character of their industrie(s), would not it make more sense to rely on strategic alliances with others, or to let other firms innovate that could be acquired in the end if they proved to be successful? Please use one or more convincing scientific theories to explain the in-house development and early acquisition of many projects
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